Project 01
FableBox
Personalized Kids Books,
Project Brief
FableBox creates personalized printed books that put your child at the center of the adventure.
Duration
3 months
Stack
AI Image Generation, Story Systems, Character Consistency, Web App UX
Services
Product Design, Experience Design, Visual Direction, AI Workflow Design
Parents shared books organically
High repeat orders per child
Strong emotional attachment to product
Project Overview
Choose a story, add your child’s name and photo, and create a book made around them. AI brings the personalization to life. Print turns it into something you can read together, give as a gift and return to.
Our Approach
We designed a warm visual world and product language that feels magical but believable. The focus was emotional connection first, technology invisible. Every touchpoint reinforces the idea that the child is not customizing a book, they are entering a story.
What the Client Says
“My kid didn’t just read the book. He kept showing everyone he was inside it.”
